An Anti-Bullying & Tolerance Music Video Story Yesterday, we had the honor of meeting the students of Madison-Oneida BOCES middle & high school located in Verona, NY. Thanks to the warm welcome of school officials, we were allowed to film and interview the students about an anti-bullying and tolerance music they participated in called The Groovy Project, featuring artist NateKid.
A Social Media Experiment Our film crew documented Jennifer Maloney-Prezioso and Nate Lombardi, the creators of The Groovy Project, as they engaged the students (Chris Standen, Chris Northup, Devin Clark, Kevin Drake, Allora Baker, Gabriella Titus, Esteban Ramos) about the rise of anti-bullying campaigns and the effects of television, the internet, and social media on bullying behaviors in America.
1 Million People And Counting The goal of the pro-acceptance and anti-bullying music video project is to get it to 1 MILLION people. With the dedication of the Awaken Entertainment staff, the Madison-Oneida BOCES officials, and a 2 day social media experiment, the students conducted an aggressive viral campaign to prove a positive message can infiltrate the news media just as quickly as negative news.
They encouraged as many of their Facebook, Twitter, Tumblr, and MySpace friends to watch their music video and send it to EVERYONE they knew. In less than 1 month, the video has gotten over 25,000 hits...and counting!
What Are YOU Doing To Make A Difference? Thank you Doug, NateKid, Jennifer, Alyssa, Laurie, Sapna, and Mary Jo for being Groovy and allowing us to share your story. They encourage EVERYONE to Be An Element of Change! Get Involved! Stop Bullying! Because Words Do Hurt!
