VP & Co-Founder of FUBU Helps Promote Kids Cooking Show

World's Highest Quality Chef Jackets Joseph “Chef JJ” Johnson & J. Alexander Martin of VuMee, chose Crooked Brook to help design Chef JJ's custom chef coats for the HealthCorps' Teen Battle Chef Showdown in NYC. The Vice President and Creative Director of FuBu/FB and Crown Holder, presented Chef JJ with two different chef coat styles to wear during the photo shoot, press presentation, and showdown competition.

Grey Chef Coat (left) - style M101 style, 100% Organic Cotton Twill fabric with Abalone Buttons
White Chef Coat (right) - style M101 jacket, 100% cotton Seersucker fabric with White Rivershell buttons

Embroidery placement for both jackets:
Kids Love Cooking with Chef JJ logo & VuMee logo on left chest
Crooked Brook logo on the left sleeve
Teen Battle Chef logo on the right sleeve


For Us By US J. Alexander Martin, an accomplished designer, who has successfully given the fashion industry a unique line of clothing through FUBU, stopped by the film shoot to meet Chef JJ and some of our kids cooking show cast members (Aubrey, Khail, Jelani, Joshua, and Morgan).

J’s stylish market trends and industry techniques reflect his strong eye for color coordination, fabric and embellishments have made him a definite one to watch on any runway. He is currently working on his own brand called “J. Alexander” featuring designer men’s suits and dress shirts. Hopefully, we can encourage him to add an Executive Producer title to his list of impressive accomplishments.


Record it...Name it...Upload it...Share it...Vu It. Thanks to the generous sponsorship support of VuMee, we were able to print custom Kids Love Cooking with Chef JJ/Let's Move! tees to promote our cause and give them away for free to festival patrons.

Our VuMee online channel will give viewers a “behind the scenes” look into the making of our show. The 3 minute segment will showcase new projects, bloopers, sponsor promo video shoots, and educational messages to help bring more awareness to First Lady Obama's Let’s Move! (childhood obesity) national campaign. VuMee has over 100 celebrities and brands with a cumulative fanbase of over 150 Million to help us rally support for our cause and merchandise.


Let's Move! Fun Food Facts Q&A J. Alexander was even gracious enough to play our Let's Move! Fun Food Facts Q&A game on camera. Just for getting 2 out of 3 answers correct, he received a free Play Pretty book and a warm 'Thank You' applause from his 6 new VuMee fans.


Play Pretty, Play Pals Project And as a bonus, J watched as Chef JJ surprised Khail with her own Play Pretty, Play Plays Project character t-shirt. All of our Broadway Stars have cartoon characters drawn in their likeness to promote our anti-bullying campaign. Khail was very happy to represent our first printed t-shirt.

Joseph "Chef JJ" Johnson Hosts HealthCorps' Teen Battle Chef Showdown in NYC

Highway To Health This weekend, Chef JJ and our kids cooking show cast participated in the HealthCorps' Highway To Health Festival at South Street Seaport @ Pier 17. The festival was a free event open to the public of all ages to celebrate the variety of resources in their neighborhood to help them lead a healthier lifestyle. The event included health screenings, fitness experts and workouts, cooking and nutrition tips, and lifestyle tips with live entertainment and Guest speakers.


Custom Chef Coats by Crooked Brook Thanks to the warm reception of Helena Judd, the festival's Associate Producer, we were able to promote our new Play Pretty, Play Pals Project and Kids Love Cooking with Chef JJ merchandise to help spread the Let’s Move! message to fight childhood obesity through fun and flavorful activities around balanced food choices.


Chain Reaction Spinning One of the many fun activities Chef JJ and our "behind the scenes" reporters & crew got to participate in was the Jack Rabbit Sports and New York Sports Clubs sponsored "Chain Reaction Spinning" event to promote fitness and wellness through cycling.

The Kids Love Cooking with Chef JJ cast members (with the exception of Morgan) were under 14 so they couldn't actually ride the cardio bikes, but we thought they'd make good 1-on-1 motivators for Chef JJ, Morgan, and our 2 young crew members. How fast can you ride for 10 minutes without stopping?


Please Applaud To Show Your Support We even created signage for the Teen Battle Chefs showdown main event to encourage the crowd to show some love for all the NYC coordinators, students, judges, vendors, and sponsors like VuMee who helped make the free event possible.

The dark shades were actually provided to Chef JJ by HealthCorps during registration, but our young "star" cast member (Jelani) insisted that he'd be a better representative to sport the glasses.


“Stirring Up Change.” The highlight of the festival event was the Teen Battle Chef Showdown hosted by Chef JJ of Kids Love Cooking with Chef JJ. Our kids got to participate in a press presentation with Dr. Oz, celebrity judges Chef George Duran & Chef Denisse Oller, star student judge Elizabeth “Liz” Cordero Hernandez of Edward A. Reynolds Westside High School, and the ten (10) Teen Battle Chef students from various NYC high schools like Kurt Hahn, Aviation, George Washington, West Side, University Heights, and South Shore.


Let's Move! To End Childhood Obesity Dr. Mehmet Oz, the HealthCorps Co-Founder and daytime Emmy-winning host of The Dr. Oz Show, was more than willing to mingle with the crowd to show his sincere appreciation and passion with the fans. Our mission is to help fight childhood obesity in America. Hopefully, we'll be able to bring Chef JJ and Dr. Oz together again in future episodes. To be continued... :-)