Monday, May 21, 2012

VP & Co-Founder of FUBU Helps Promote Kids Cooking Show


World's Highest Quality Chef Jackets Joseph “Chef JJ” Johnson & J. Alexander Martin of VuMee, chose Crooked Brook to help design Chef JJ's custom chef coats for the HealthCorps' Teen Battle Chef Showdown in NYC. The Vice President and Creative Director of FuBu/FB and Crown Holder, presented Chef JJ with two different chef coat styles to wear during the photo shoot, press presentation, and showdown competition.

Grey Chef Coat (left) - style M101 style, 100% Organic Cotton Twill fabric with Abalone Buttons
White Chef Coat (right) - style M101 jacket, 100% cotton Seersucker fabric with White Rivershell buttons

Embroidery placement for both jackets:
Kids Love Cooking with Chef JJ logo & VuMee logo on left chest
Crooked Brook logo on the left sleeve
Teen Battle Chef logo on the right sleeve


For Us By US J. Alexander Martin, an accomplished designer, who has successfully given the fashion industry a unique line of clothing through FUBU, stopped by the film shoot to meet Chef JJ and some of our kids cooking show cast members (Aubrey, Khail, Jelani, Joshua, and Morgan).

J’s stylish market trends and industry techniques reflect his strong eye for color coordination, fabric and embellishments have made him a definite one to watch on any runway. He is currently working on his own brand called “J. Alexander” featuring designer men’s suits and dress shirts. Hopefully, we can encourage him to add an Executive Producer title to his list of impressive accomplishments.


Record it...Name it...Upload it...Share it...Vu It. Thanks to the generous sponsorship support of VuMee, we were able to print custom Kids Love Cooking with Chef JJ/Let's Move! tees to promote our cause and give them away for free to festival patrons.

Our VuMee online channel will give viewers a “behind the scenes” look into the making of our show. The 3 minute segment will showcase new projects, bloopers, sponsor promo video shoots, and educational messages to help bring more awareness to First Lady Obama's Let’s Move! (childhood obesity) national campaign. VuMee has over 100 celebrities and brands with a cumulative fanbase of over 150 Million to help us rally support for our cause and merchandise.


Let's Move! Fun Food Facts Q&A J. Alexander was even gracious enough to play our Let's Move! Fun Food Facts Q&A game on camera. Just for getting 2 out of 3 answers correct, he received a free Play Pretty book and a warm 'Thank You' applause from his 6 new VuMee fans.


Play Pretty, Play Pals Project And as a bonus, J watched as Chef JJ surprised Khail with her own Play Pretty, Play Plays Project character t-shirt. All of our Broadway Stars have cartoon characters drawn in their likeness to promote our anti-bullying campaign. Khail was very happy to represent our first printed t-shirt.