Chef JJ Takes Action Against Childhood Obesity

Kids Food Festival Yesterday, Chef JJ and our kids cooking show cast participated in the first inaugural Kids Food Festival event at Citi Pond @ Bryant Park. Thanks to the sincere welcome of Rachel Bonham Carter, we were allowed to promote our new kids cooking show t-shirts and help spread the Let’s Move! message to fight childhood obesity through fun and flavorful activities around balanced food choices.


Let's Move! Fun Food Facts Q&A Our "behind the scenes" reporters got to quiz Cricket Azima, the co-Founder of the Kids Food Festival, and Victoria Jordan Rodriguez of James Beard Foundation about childhood obesity using a fun Q&A game developed by Young Faces Smiling founder, Ardella McClarty.


Will You Sign The Pledge With Us? We even signed Share Our Strength's pledge to make No Kid Hungry in America a reality, and interviewed a team of passionate young volunteers about why they decided to spend their weekend helping to support the non-profit organization.

One teenager who was a fan of Chef JJ shared his passion for cooking and desire to attend the Culinary Institute of America (CIA) in the Fall of 2012.

Ironically, his nickname was also JJ.


“Changing the world one meal at a time.” The highlight of the festival event was a visit to KickinKitchen.TV screening room where Chef JJ and our kids got to meet Natasha Lance Rogoff, CEO & Executive Producer of the premier kids entertainment media company producing transmedia programming for TV, the web and mobile applications.

Mrs. Rogoff and her daughter Juliane (cast member Stacy) were more than willing to answer questions from our kids about their show, which takes the comedy and format of a sitcom, the utility of a cooking show, and the connectivity of digital and social media, and smashes it together into a ground breaking transmedia property, empowering kids to actively participate in their own food choices, cooking and health.

We're excited about the opportunity to potentially collaborate with Natasha on our show. Hopefully, we'll be able to bring Chef JJ and the KickinKitchen cast together in 1 or more episodes. To be continued... :-)

Garden State Market Partners with Kids Love Cooking with Chef JJ

Welcome to the Garden State Market Today, Chef JJ met with Ellen Haddigan and Musa Durgun at their produce store located at 77 South Dean Street in Englewood, NJ. They discussed several creative ways for us to collaborate on the Kids Love Cooking with Chef JJ TV program.


Kids Love Free Produce Some of the ideas shared with us were a Garden State Market/Kids Love Cooking with Chef JJ branded produce truck that travels to urban communities and schools in NYC to give away free fruits & vegetables.


Who Wants To Be A Vegan? Another idea centered around a Vegan episode with Russell Simmons' assistant Simone Reyes and celebrity activist Suzanne Africa Engo, daughter of late United Nations Ambassador Paul Engo; and an on-premise cooking episode at The Society of Memorial Sloan-Kettering Cancer Center with Chef JJ and our Broadway Stars.

These we're all brilliant show ideas proposed by Ellen, who might have just earned herself a Producer title to add with her current Executive Director role at the MSKCC organization.

We're 100% sold on partnering with the Garden State Market founders.  Now we just have to put our creative minds together to seek out the right financial relationships to help bring our ideas to fruition. :-)